Our Story (TrueStory)

Medical aesthetics doesn't have to be daunting. In fact, we found a way to make it pretty fun.

When Menaka Sampath moved from the East Coast to LA with a background in direct-to-consumer marketing, she discovered a booming medical aesthetics industry that was still somehow in the dark ages, in many ways.

She found that many treatments, especially niche treatments, were stigmatized, customer service and education were inadequate, and pricing came as a surprise. The whole process was overwhelming.

In Denver, Taylor Campbell, a well established med-spa owner and nurse practitioner, was struck by the same thought: this industry is outdated. Despite new, groundbreaking treatments and technology on the medical side, delivering those services to patients in an efficient way is no walk in the park. Optimizing staff time while growing the practice? That was no small feat. But, she knew there had to be a way to make it work.

Menaka's direct-to-consumer experience and engineering background coupled with Taylor's medical aesthetics expertise laid the foundation for TrueAesthetics. This innovative venture is dedicated to simplifying the journey for patients and providers, breaking down barriers to entry, making it not only approachable but also interactive and fun for all.

For patients, it's now easier than ever to find out if you're a candidate, see before & after photos you can *actually* relate to, book, and pay for your treatments. Meanwhile, providers can now welcome pre-vetted, pre-educated patients to their clinics via seamless booking and easy, straightforward payment solutions. 

And this is just the beginning. After one year of tireless efforts in developing TrueAesthetics’ pilot brand, TrueNose, we're ready to take on the nation.

Our expansion into clinics across the nation would not be possible without the unwavering leadership of TrueAesthetics' Co-Founder & CEO, Nick Magruder. As a seasoned industry veteran and fellow entrepreneur, Nick brings a wealth of knowledge and experience to the team. 

Our growing presence in clinics nationwide is a key component of our mission to revolutionize the industry. At TrueAesthetics, we're committed to shaking things up and making an impact.

Ready to see if you’re a candidate for TrueNose? Take our quiz here.

Curious about becoming a TrueNose provider? Click here.